My Inside WorldThe CardsCart

LITTLE WORLDS. BIG DISCOVERIES.

Every child is
a world to
discover.

Get to know your child through imaginative worlds, My Inside World Friends and little actions to try together.
They play. You discover what works for them.

For curious children aged 3–8 & their grown-ups

Mimo, Zuzu, Nuku, Rumbo, Hoppy and Peek together
Every child is differentDiscovery through playGrowing together

01 / WHY WE’RE HERE

There’s no one way.
There’s their way.

Same family. Same day. Completely different children. What works for one might not work for another.

My Inside World gives that difference room to grow. My Inside World Friends and playful tools invite you to try things together, make a connection and discover your child’s own way.

One child might love a Rumbo jump. Another might choose a quiet breath, an imaginary adventure or something entirely their own. There’s no single answer. The discovery is the point.

Stay curious. Let your child surprise you.

02 / MEET THE WORLD

Meet My Inside World Friends.
Follow the curiosity.

My Inside World Friends each open a different world of play.
Choose one, try an action, and see where it takes you.

SOMETHING TO TRY

An invitation, not a rule. Adapt it, swap it, or try something else.
A child exploring My Inside World discovery cards at a tableLearning through play. Discovering together.

03 / HOW WE EXPLORE

Play. Notice.
Find their way.

For children, it’s an adventure: movement, imagination and little skills to practise through play. For you, it’s a chance to notice what works. No extra homework. For either of you.

  1. Choose a world. Try something.

    Choose from My Inside World Friends or pick a discovery card together. Jump, breathe, imagine, build a hideaway — let play lead the way.

  2. Notice what works for your child.

    What draws them in? What seems to help in this moment? Notice their response, try something different and let them surprise you.

  3. Come back to your discoveries.

    Repeat the actions that work. Familiar play can become a little ritual — something your child knows and can return to.

One day, you might not need the cards.

The aim is for the play to stay with you. My Inside World Friends, words and actions can become your own shared language. “Shall we try a Rumbo jump?” may be all you need to bring a favourite action back — no card required.

A LITTLE DISCOVERY, TOGETHER

Which way
will you play?

Invite your child to choose. Try it together, then notice what they enjoy. There’s no right choice.

For grown-ups: Notice what your child responds to. Adapt the action or try another. If you find something they enjoy or that helps, come back to it — and give it a name together.

04 / WHAT’S INSIDE

A world to hold.
And come back to.

Meet the tools we’re bringing to life.
Made for playful, everyday connection.

Brand concept showing a box and My Inside World discovery cards
DISCOVERY CARDS

Small invitations to explore.

72 invitations to try different actions through play. Discover what your child responds to, then return to the ones that work for them.

A child holding the six My Inside World plush prototypes
MY INSIDE WORLD FRIENDS

A familiar face, close by.

Companions from these imaginative worlds, ready to join everyday adventures and bring familiar stories, words and actions along.

A map to explore. A guide for grown-ups. A world you can make your own.
Collection in development. Photographs show prototypes; packaging images show brand concepts.

05 / THE GROWN-UPS BESIDE THEM

You bring the curiosity.
They bring their world.

My Inside World is a playful resource for connection, discovery and everyday skills. It is not a diagnostic tool or a replacement for professional care.

The two founders of My Inside World, outdoors together

MEET THE FOUNDERS / KARLA & SANDRA

Two creatives.
Four boys.
A world of questions.

We’re Karla and Sandra — two creatives, each raising two boys. Four children. Four very different worlds. And, occasionally, four very different opinions about bedtime.

Parenthood has been a big journey for both of us: full of questions, surprises and learning as we go. It keeps bringing us back to one thing: knowing one child doesn’t mean you’ve figured out the next.

As creatives, we love what imagination makes possible. A character, a story or a world to step into can open up a new way to connect. That’s why we’re creating My Inside World: playful tools to help families discover what works for their children, then make those discoveries part of everyday life.

We’re growing alongside our boys. This world is an invitation to grow together.

A FEW THINGS YOU MIGHT BE WONDERING

A little more inside.

Who is My Inside World for?

Children aged 3–8, with a parent, carer, educator or professional beside them. Follow the child’s interests, communication style and pace.

What if an activity doesn’t work for my child?

That’s part of the discovery. Try a different world, adapt the action or come back another day. What helps can vary from child to child, and from one situation to another.

Will we always need the cards?

The cards are a starting point. As you repeat the actions that work, the My Inside World Friends and vocabulary can become shared shorthand. Over time, the aim is to bring those familiar actions into everyday life, even without a card in your hand.

Is this a lesson or therapy?

My Inside World is designed to feel like play. Children explore and practise simple skills while grown-ups notice what works for them. It is not therapy, a diagnostic tool or a replacement for professional care.

When can we bring the collection home?

The collection is in development. This page introduces the world and how to explore it; ordering is not available yet.

EVERY CHILD IS A WORLD TO DISCOVER.

Find what works.
Together.

Find your way insidePeek peeking into the world